Web Optimization

Benchmarking Your Audience to the Rest of the Business Web -- How Bizo Does It & Why It Matters to You

By Justin Huskamp
Wednesday, March 7, 2012

If you’re just starting to learn about Bizo and what we offer, we help marketers reach and engage business professionals, wherever they travel online. How do we do this? At the core of the Bizo platform is online business audience data -- specifically anonymous business demographic or "bizographic" data including a business professional's industry, company size, job function, seniority, and more. Advertisers can use this data to target specific business audiences through display advertising and...

Looking back at the last two years, and looking ahead at what's to come.

By Russell Glass
Wednesday, September 9, 2009

It’s been almost two years since my last blog post. It’s amazing how much we’ve accomplished since I wrote about the “new ad targeting platform” that we were working on inside of Zoom. At the time, I was in the middle of cobbling together a crazy itinerary from San Francisco to New York to announce the launch of the bizographic targeting platform for ZoomInfo. Since then, we’ve transformed a seed of an idea into the world’s first bizographic targeting company, Bizo. Amazingly, other than... Continue Reading »