Benchmarking Your Audience to the Rest of the Business Web -- How Bizo Does It & Why It Matters to You

By Justin Huskamp
Wednesday, March 7, 2012

If you’re just starting to learn about Bizo and what we offer, we help marketers reach and engage business professionals, wherever they travel online. How do we do this? At the core of the Bizo platform is online business audience data -- specifically anonymous business demographic or "bizographic" data including a business professional's industry, company size, job function, seniority, and more. Advertisers can use this data to target specific business audiences through display advertising and...

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Building a Product in Just 8 Hours

By Josh Carver
Friday, February 17, 2012

 

Once a month at Bizo, the engineering team has what we like to call “hack days” -- days in which our engineers can individually work on their own projects. Hack days can be incredibly fruitful for companies seeking to foster innovation and creativity when it comes to product development. A great example is Bizo Switchboard, our social media marketing tool, which was created during a hack day.

On our last hack day, we decided to take things to an entirely new level, and announced that the day...

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Why Every Marketer Should Incorporate Display across the Marketing Mix

By Jen Agustin
Thursday, January 19, 2012
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The one thing online marketers can’t change is time. No matter how hard we may try, we can’t increase the number of minutes that our prospective buyers spend online, crossing our fingers that somewhere, somehow, our prospects will download our latest white paper, read our tweets, or search for our product. Nor can we alter which online channels our prospects spend the most time on. There’s a lot of data out there on where Internet users are spending their days online—social media, search...
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Stop Losing Conversions Already! 6 Tips to Implementing a Successful Retargeting Campaign--Today

By Jen Agustin
Monday, August 8, 2011
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For online marketers who target business professionals, the “click” is always just the beginning. Most B2B sales cycles are long and require solid relationship building with prospects. Email is a great tool to help with this sort of lead nurturing, but it also relies on having accurate contact information for a lead, and influencing the prospect or customer takes place within the confines of the inbox. What’s more, if your potential customers are on email only 8.3% of the time that...
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Calling All B2B Marketers - Help Us Shape the Bizo Blog

By Jen Agustin
Tuesday, November 9, 2010
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OK, I'll admit it. I'm a bit nervous.

This is my first post as a Bizo blogger. Russ, our CEO, has been the prime contributor to this blog since its inception. Big shoes to fill, for sure, but now that the company has grown quite a bit over the past few months, we decided this would be a great time to open the doors to new bloggers, contributors, and thought leaders in the B2B marketing space.

Which means that in addition to being nervous, I'm also pretty excited.

First and foremost, we hope to...
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