If you’re just starting to learn about Bizo and what we offer, we help marketers reach and engage business professionals, wherever they travel online. How do we do this? At the core of the Bizo platform is online business audience data -- specifically anonymous business demographic or "bizographic" data including a business professional's industry, company size, job function, seniority, and more. Advertisers can use this data to target specific business audiences through display advertising and...
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Once a month at Bizo, the engineering team has what we like to call “hack days” -- days in which our engineers can individually work on their own projects. Hack days can be incredibly fruitful for companies seeking to foster innovation and creativity when it comes to product development. A great example is Bizo Switchboard, our social media marketing tool, which was created during a hack day.
On our last hack day, we decided to take things to an entirely new level, and announced that the day...
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| The one thing online marketers can’t change is time. No matter how hard we may try, we can’t increase the number of minutes that our prospective buyers spend online, crossing our fingers that somewhere, somehow, our prospects will download our latest white paper, read our tweets, or search for our product. Nor can we alter which online channels our prospects spend the most time on. There’s a lot of data out there on where Internet users are spending their days online—social media, search... |
For online marketers who target business
professionals, the “click” is always just the beginning. Most B2B
sales cycles are long and require solid relationship building with
prospects. Email is a great tool to help with this sort of lead
nurturing, but it also relies on having accurate contact
information for a lead, and influencing the prospect or customer
takes place within the confines of the inbox. What’s more, if your
potential customers are on email only 8.3% of the time that...
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OK, I'll admit it. I'm a bit nervous.
This is my first post as a Bizo blogger. Russ, our CEO, has been the prime contributor to this blog since its inception. Big shoes to fill, for sure, but now that the company has grown quite a bit over the past few months, we decided this would be a great time to open the doors to new bloggers, contributors, and thought leaders in the B2B marketing space.
Which means that in addition to being nervous, I'm also pretty excited.
First and foremost, we hope to...