Is the “Typical” Sales and Marketing Funnel All that Typical?
ByThursday, February 16, 2012
There’s
a lot of content out there about the “typical” marketing/sales
funnel when it comes to business purchases. Marketers put a lot of
weight on this funnel, as it can be a good indicator of what type
of content we should provide, how often and in what ways we should
nurture leads, and what sort of marketing investments we should
make in various online marketing channels.
But it’s always good to have a reality check. Bizo recently migrated to a new blogging platform, and I thought this...
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