Marketing Funnel

Rethink Your B2B Display Advertising Metrics and...

This post was written by Saeed Terawi, Bizo's sr. product manager. I recently came across an interesting set of retargeting campaigns for one of our customers. What made these campaigns stand out was the extreme variance in performance across the advertiser's creatives and campaigns. For example, the cost per lead amongst creatives varied by 2x to... Read More »

Stop Nurturing with One Hand Tied Behind Your Back

In B2B marketing, nurturing is not everything, but I’d argue it’s what matters most. Our marketing effort at Bizo has scaled from a standing start four years ago to the point where our programs are now sourcing nearly 50% of new business for our Sales team. Although a ton of ingredients have collectively enabled us to ramp quickly and have this... Read More »

How the Pros Use Display: Zendesk’s Full-Funnel...

Do you ever see an ad, website, or piece of marketing collateral that makes you think, “these people just get it” in B2B? Zendesk’s new branding videos are world-class B2B marketing. What’s equally impressive is their integrated approach to promotion, featuring them on the homepage of their website, YouTube, display ads, and more. Zendesk also... Read More »

4 Content Marketing Lessons Learned from Marketo's...

Unless you’ve been living under a rock for the last couple of years, you know that content marketing is arguably the hottest topic in B2B marketing today. Several presentations given during Marketo’s Marketing Nation Summit reinforced the belief that content must play a central role in B2B marketing strategies. Here are four content marketing... Read More »