Marketing Funnel

B2B Innovators Series: Paul Pellman

Paul Pellman is the director/head of Adometry at Google. He was the CEO of Adometry, which markets attribution software, when it was acquired by Google earlier this year. Pellman, who has an extensive background as a chief executive and marketing executive, discussed how attribution is transforming marketing and making the department increasingly... Read More »

5 Pitfalls to Avoid When Generating Demand in B2B

In the B2B buy process, prospects control the pace, self-educate via online research, and keep vendor sales reps at arms reach until they’re just about ready to buy. Against this backdrop, the burden is increasingly on the marketing team to keep our brands, messaging, and content in front of our target prospects early and often throughout the... Read More »

How to Use Display Advertising to Recruit Quality...

What companies come to mind when thinking about recruiting and job searching? LinkedIn, Monster, CareerBuilder? There is no shortage of websites for recruiters to find people looking for jobs. However ManPower’s 2014 Talent Shortage survey found that more than 40 percent of U.S. employers are having difficulties filling open positions. The “war on... Read More »

B2B Innovators Series: Bill Macaitis

After stints at Salesforce.com, Fox Interactive Media, and Zendesk, here is one key thing Bill Macaitis has learned: “I’m a hundred percent data-driven, customer-focused believer,” he said. “I think those words really sum up the new paradigm.”  In 2012, Macaitis jumped at the chance to be the CMO at Zendesk, a cloud customer service software... Read More »
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