Marketing Funnel

How to Develop the Best Content for Display and...

Creating memorable ads that work is difficult in any medium, whether it’s TV, radio, print, or online display. Display and social media advertising present their own unique challenges, chief among them getting a resonant marketing message into such a confined space. Domo, a cloud-based executive management platform, is recognized as a leader in... Read More »

Congratulations to Cetera Financial on its Markie...

Earlier this week, at Oracle Marketing Cloud’s Modern Marketing Experience event in London, the Global Markie Award program was held. The 8th annual Markie Awards recognize "creative, innovative and effective modern marketing practices that delivered increased engagement, conversation and ROI,” according to a Modern Marketing Blog post announcing... Read More »

"Mastering the B2B Funnelmentals" Virtual Event:...

Everyone talks about how the buyer’s journey has shifted. The CEB’s research shows that 57 percent of the buyer’s journey is complete before a buyer reaches out to a salesperson. Forrester Research goes a step further and says that as much as 90 percent of the buyer’s journey is complete before prospects identify themselves. Every marketer has... Read More »

Mastering the B2B Funnelmentals

For many B2B marketers, their digital marketing efforts focus on the lower-funnel, typically via search and email. An increasing number of marketers, however, are realizing that digital marketing is a full-funnel endeavor. These marketers are seeing, for example, that targeted online display advertising can build awareness in the upper funnel and... Read More »
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