Marketing Funnel

5 Reasons to Binge on "Funnelmentals"

This guest post was contributed by Michelle Martineau, a marketing consultant. First of all, there are way too many webinars. You don’t have time to attend all those sessions. No matter how jam-packed with game-changing insights they are, you’re just too damn busy. There simply aren’t enough hours in the day. Wait a minute. Isn’t that what you said... Read More »

How Multi-Channel Nurturing Delivers Data-Driven...

DocuSign is a believer in the power of data-driven marketing. The company has a robust marketing technology stack. It is a power user of Oracle Eloqua’s marketing automation system and nurtures its prospects using numerous distinct buyer personas. DocuSign also uses predictive modeling companies such as Lattice Engines and Mintigo to analyze what... Read More »

How to Develop the Best Content for Display and...

Creating memorable ads that work is difficult in any medium, whether it’s TV, radio, print, or online display. Display and social media advertising present their own unique challenges, chief among them getting a resonant marketing message into such a confined space. Domo, a cloud-based executive management platform, is recognized as a leader in... Read More »

Congratulations to Cetera Financial on its Markie...

Earlier this week, at Oracle Marketing Cloud’s Modern Marketing Experience event in London, the Global Markie Award program was held. The 8th annual Markie Awards recognize "creative, innovative and effective modern marketing practices that delivered increased engagement, conversation and ROI,” according to a Modern Marketing Blog post announcing... Read More »
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