Marketing Funnel

How the Pros Use Display: Zendesk’s Full-Funnel...

Do you ever see an ad, website, or piece of marketing collateral that makes you think, “these people just get it” in B2B? Zendesk’s new branding videos are world-class B2B marketing. What’s equally impressive is their integrated approach to promotion, featuring them on the homepage of their website, YouTube, display ads, and more. Zendesk also... Read More »

4 Content Marketing Lessons Learned from Marketo's...

Unless you’ve been living under a rock for the last couple of years, you know that content marketing is arguably the hottest topic in B2B marketing today. Several presentations given during Marketo’s Marketing Nation Summit reinforced the belief that content must play a central role in B2B marketing strategies. Here are four content marketing... Read More »

Display Expands Its Versatility Even Further

Online display advertising debuted in 1994. The format will be 20 years old in October. Two decades is perceived as a long time in Internet years, and it’s true that many digital marketers gravitate to new, shinier objects such as social media or mobile. But those who have written off display are overlooking two critical things about the marketing... Read More »

Display Advertising 101: Using Display to Brand,...

Maybe you’ve been meaning to refresh your knowledge of display advertising, but just haven’t got around to it. I get it. We’re all moving as fast as we can to keep up with the newest marketing technologies and our customers’ habits online. The new targeting capabilities, platform integrations, and analytics available through display advertising... Read More »