Marketing Funnel

B2B Innovators Series: Russell Fujioka

With Bizo's new B2B Innovators Series, we'll be interviewing digital leaders -- including marketers, agency executives, and other innovators. We christen the series with Russell Fujioka, who has long been a digital marketing innovator. Russell Fujioka is an executive in residence at Bessemer Venture Partners. He is formerly global marketing VP of... Read More »

The Top 6 Sessions to Attend at Oracle's Interact...

The agenda for Oracle’s Interact 2014 conference reveals some common marketing themes, such as the use of big data for personalization and optimization, and cross-channel marketing. And if you’re attending Interact 2014 for more than John Legend’s keynote speech, you have some decisions to make. While several time slots are reserved for one... Read More »

Bizo's Partnership with The Trade Desk Highlights...

When it comes to developing a successful programmatic media strategy, advertisers must strive for the right combination of precise audience data, targeting, and efficiency. Data providers often charge a fixed CPM for their data regardless of the content or value of the media placement. Bizo data has historically been available through data... Read More »

How a Cloud Software Company Reaches Legal...

For marketers who are new or even relatively experienced in online advertising, it can be tough to know which tools to use, why, and how to measure success. If you’re looking to build your company’s brand awareness, do you deploy the same programs and strategies that you would to generate leads? Last year the marketing team at MyCase, a cloud... Read More »
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