Marketing Funnel

B2B Innovators Series: Bill Macaitis

After stints at Salesforce.com, Fox Interactive Media, and Zendesk, here is one key thing Bill Macaitis has learned: “I’m a hundred percent data-driven, customer-focused believer,” he said. “I think those words really sum up the new paradigm.”  In 2012, Macaitis jumped at the chance to be the CMO at Zendesk, a cloud customer service software... Read More »

How Lenovo Uses Display Advertising To Reach SMB...

According to U.S. Census Bureau data from 2011, businesses with fewer than 500 workers accounted for 99.7 percent of the total 5.68 million employer firms in the United States. Those with less than 20 workers made up 89.8 percent. The people working in those businesses spend money to keep it running. You like money. That’s a lot of opportunity! But... Read More »

Are You Making Any of These 5 B2B Lead Nurturing...

In the past, lead nurturing was a process typically conducted by salespeople, who phoned or met with prospects to coax them toward a sale. In the digital age, much of the lead nurturing responsibility has become the marketing department’s domain. Marketers are responsible for nurturing prospects who have raised their digital hands -- usually by... Read More »

How ClearSlide Increased Awareness and Engagement...

Sales professionals are a busy bunch (aren’t we all…). Salepeople have big numbers to hit, which for marketers means it can challenging to get their attention and introduce new tools to help them do their jobs better. (This cartoon of course isn’t a completely fair way to depict all sales pros, but many of us can relate, even as potential solutions... Read More »
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