Gendernomics: A professional take on who is looking at, and who is reacting to online ads
Wednesday, September 8, 2010By
Maybe it’s the thrill of the hunt or maybe it’s an indication that the Glass Ceiling hasn’t cracked … we are not really sure. What we do know is that when it comes to online ads, businesswomen click on ads more often than men (23% more), while businessmen actually do what the ad tells them to (buy, download a whitepaper, register for a seminar, etc.) more often than women (53% more). We’re also seeing some interesting time patterns.
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