From the Digital C-Suite

Fast forward to today. Thanks to the Internet, smaller companies now have access to the same mass marketing opportunities, reaching and exposing their brands to broad audiences. In addition, the...

Today, B2B marketing is largely a process of driving visitors to a website, and often to specific landing pages within that website. Whether a marketer is using email, search, webinars, display ads, or a combination of all of the above, the ultimate goal is to bring a visitor to their website to purchase a product or fill out a form for more information. A ton of work and budget goes into creating the campaigns that convince users to come to a landing page, not to mention the fact that roughly...

But lately we’ve been thinking about what it might look like if we were to take transparency even further in the online ad space. What would it be like if with every ad you saw online, you knew exactly how...

The most promising – and most practical – form of next-gen measurement is multi-channel media attribution. Multi-channel attribution is measurement of how all marketing channels affect the actions of a prospect or customer. For example, a multi-channel attribution model would measure how adding a display ad campaign to search and email...

This year, we’re pleased to announce, Bizo was named as finalist in the process of answering that question. Bizo joined 10 other data-driven businesses to create the 2009 class of Model of Excellence...

Today I am excited to announce the launch of our Premier Data Reseller Partner Program. Even more exciting is that we’re working with the folks at interCLICK as the inaugural member of the program and we’ve agreed to give them exclusive access to the program benefits through the rest of 2009. Like Bizo, interCLICK is making a name for itself as an industry leader in the transparent use of audience targeting data and this partnership gives interCLICK access to our entire store of bizographics...

I take Rep. Rick Boucher at his word when he says, “Our goal is not to hinder online advertising.”Many in the industry don’t, however, and worry that rigid laws will hamper a still-evolving advertising model and mire the online experience in a web of opt-outs that will hinder both advertisers and publishers.

But the bottom line is, whether it comes from...