Fast forward to today. Thanks to the Internet, smaller companies now have access to the same mass marketing opportunities, reaching and exposing their brands to broad audiences. In addition, the...Continue Reading »
1. Exporting: Marketers and publishers that use Bizo Analyze can now export any query from their dashboard to a .CSV file for easy use within Microsoft Excel or other data management software. This makes it even easier to work with the B2B website traffic data that Bizo Analyze...
Earlier this year, Hoover’s marketers went through the process of drilling down to answer just what kind of businessperson is their best target customer. It’s an exercise that marketing departments go through all the time,...
Today, B2B marketing is largely a process of driving visitors to a website, and often to specific landing pages within that website. Whether a marketer is using email, search, webinars, display ads, or a combination of all of the above, the ultimate goal is to bring a visitor to their website to purchase a product or fill out a form for more information. A ton of work and budget goes into creating the campaigns that convince users to come to a landing page, not to mention the fact that roughly...Continue Reading »
But lately we’ve been thinking about what it might look like if we were to take transparency even further in the online ad space. What would it be like if with every ad you saw online, you knew exactly how...Continue Reading »
The most promising – and most practical – form of next-gen measurement is multi-channel media attribution. Multi-channel attribution is measurement of how all marketing channels affect the actions of a prospect or customer. For example, a multi-channel attribution model would measure how adding a display ad campaign to search and email...Continue Reading »
We’re excited to work with TDP to extend our reach across the Atlantic and participate in a market that is ripe... Continue Reading »
To share some of these ideas in a more conversational manner, we’re launching a series of videos to talk about our principles and other thoughts that may be of interest to our customers, partners and others in the industry.
To kick it off we wanted to share the Bizo vision. Please take a look at let us know what you think....Continue Reading »
This year, we’re pleased to announce, Bizo was named as finalist in the process of answering that question. Bizo joined 10 other data-driven businesses to create the 2009 class of Model of Excellence...Continue Reading »
As someone who has spent most of his career in business-to-business publishing, I’ve been there to witness what the web has done to these outlets, how it has changed their business and how the best of them have adapted their models to... Continue Reading »
Today I am excited to announce the launch of our Premier Data Reseller Partner Program. Even more exciting is that we’re working with the folks at interCLICK as the inaugural member of the program and we’ve agreed to give them exclusive access to the program benefits through the rest of 2009. Like Bizo, interCLICK is making a name for itself as an industry leader in the transparent use of audience targeting data and this partnership gives interCLICK access to our entire store of bizographics...Continue Reading »
Everyone has a bizographic profile: your job function, your industry, the size of your company, etc. In the print publishing world, this information was used to support targeted trade publications who could tell their advertisers exactly who they’d be reaching and charge a... Continue Reading »
Bizo's technology is built around three things: data, data and data.
More specifically, we make it easy to collect, classify, target, analyze, and report on bizographic data. Whether creating drop-dead simple integration code for our publishers to gain insight into their traffic or providing deep bizographic analysis of an advertiser's... Continue Reading »
I take Rep. Rick Boucher at his word when he says, “Our goal is not to hinder online advertising.”Many in the industry don’t, however, and worry that rigid laws will hamper a still-evolving advertising model and mire the online experience in a web of opt-outs that will hinder both advertisers and publishers.
But the bottom line is, whether it comes from...Continue Reading »