From the Digital C-Suite

Introducing Bizo’s Premier Data Reseller Partner Program


Today I am excited to announce the launch of our Premier Data Reseller Partner Program. Even more exciting is that we’re working with the folks at interCLICK as the inaugural member of the program and we’ve agreed to give them exclusive access to the program benefits through the rest of 2009. Like Bizo, interCLICK is making a name for itself as an industry leader in the transparent use of audience targeting data and this partnership gives interCLICK access to our entire store of bizographics to efficiently reach an extensive audience of business professionals across the web.

The Premier Reseller program will be widely available in 2010 and we look forward to adding additional Premier Partners to our roster at that time. Bizo Premier Partners have access to the following benefits:

· Discounted Pricing: Partners receive a discount on the Bizo targeting technology that is well below the market rate.

· Direct-to-Bizo Integration: Premier Partners are able to integrate the Bizo targeting platform and full data access within their own networks.

· Preferred access: Bizo will be releasing products to its Premier Partners first before the general market.

· Certification for Bizo targeting: Partners have full access to Bizo’s bizographic targeting data and will be trained and certified on best practices of reaching specific subsets of the online business audience.

· Named Account Manager: Bizo provides Premier Partners a point person to ensure the most effective use of Bizo data.

· Sales Team Training: Bizo trains Premier Partner sales groups to ensure success in selling the combined offering and to help maximize partnership value.

· Co-Branded Collateral: In addition to sales training, Bizo helps to produce co-branded marketing materials to describe the benefits of the partnership to potential advertisers.

· Joint Sales Calls, Press Releases, and Case Studies: Bizo will provide joint sales call support and media outreach to Premier Partners that will help articulate the joint value proposition of the partnership.

· APIs for Direct Integration: Bizo will be providing Premier Partners with APIs for direct integration with the Bizo platform

Ultimately, we’ve put this program together to deliver maximium value to networks looking to help their advertiser clients reach business audiences. We’re very excited to be working with interCLICK as the first network to be fully certified as a Bizo Premier Partner!

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