From the Digital C-Suite

The Department of Commerce (DOC) recently announced the “Commerce Business Apps Challenge,” a contest designed to help business create jobs and new opportunities by challenging developers to use DOC and other publicly available data to create an application that helps businesses.

Now this is something to get excited about.

Large data sets, or “big data” are going to be the next big wave in U.S. innovation. Virtually every industry can leverage big data to create new opportunities, and improve...

I recently spoke to the NY Times about how political candidates can use targeted online display advertising to precisely reach their audiences—in this case, voters. While the article focuses on how geo-targeting, online behavioral targeting, and even voting records are being used to determine how many of today’s political ads are being targeted, one of the biggest opportunities lies within the ability to target voters not just as residents of a specific state or by which websites they tend to...

Once upon a time, B2B publishers had it good. By providing valuable online content, they were able to attract equally valuable eyeballs, which online advertisers found impossible to resist. Placing an online ad with a publication such as The New York Times, Forbes or The Wall Street Journal was a no-brainer—in order to reach these discriminating business audiences, B2B advertisers would pay the price. Furthermore, there was value in even being associated with a brand like The New York Times.

But...

Basically it works by storing information about the cookie in varying different places both on the browser and the users local store. This...

Fast forward to today. Thanks to the Internet, smaller companies now have access to the same mass marketing opportunities, reaching and exposing their brands to broad audiences. In addition, the...

Today, B2B marketing is largely a process of driving visitors to a website, and often to specific landing pages within that website. Whether a marketer is using email, search, webinars, display ads, or a combination of all of the above, the ultimate goal is to bring a visitor to their website to purchase a product or fill out a form for more information. A ton of work and budget goes into creating the campaigns that convince users to come to a landing page, not to mention the fact that roughly...

But lately we’ve been thinking about what it might look like if we were to take transparency even further in the online ad space. What would it be like if with every ad you saw online, you knew exactly how...