Online Ad Predictions for 2012: Thoughts on ROI, Privacy, and Yes, More Acquisitions
BySaturday, January 7, 2012
BySaturday, January 7, 2012
The Key to Unlocking the Potential of Your DR Programs: Branding
ByFriday, September 23, 2011
As marketers, we now have the ability to impact the direction of
our respective businesses like never before. We’ve entered the age
of the revenue marketer where we strive to tie every marketing
dollar invested to revenue contribution -- and we look to test,
measure, and learn from everything we do. We also now have the
systems to help accomplish this and really shine in our
roles.
But, we may have a blind spot.
The immediate gratification of today’s leads may be causing us to spend a...Continue Reading »
But, we may have a blind spot.
The immediate gratification of today’s leads may be causing us to spend a...Continue Reading »
A Jobs Solution: In-Shoring and Education
ByFriday, September 9, 2011
Over the past few decades, largely because of innovation in the technology that powers everything from agriculture to manufacturing to the Internet, the United States has become increasingly more efficient at producing just about everything. This efficiency has allowed companies to do more with fewer people, thus reducing labor needs, decreasing their costs and increasing their profits, dividends and/or spending on R&D. At the same time, the access to global labor forces has...
Online Privacy and Do Not Track: Racing towards Monopolies and Consumer Confusion
ByWednesday, February 9, 2011
Here
is a memo I sent today to the FTC in response to their request for
comments. Please comment to let me know how you feel about the
issue, or reply directly to the FTC here:
https://ftcpublic.commentworks.com/ftc/consumerprivacyreport/
There is a Need to Restore Focus on Transparency and Control for Consumers, Fairness in the Marketplace for Businesses
Continue Reading »There is a Need to Restore Focus on Transparency and Control for Consumers, Fairness in the Marketplace for Businesses
The FTC’s recommendation for Do Not Track (DNT) functionality has been a great lightning rod for industry action, spurring online retailers and...
Targeted Advertising: There are No Monsters Hiding under the Bed
ByFriday, August 6, 2010
