One of the biggest challenges of content marketing is catering to the busy schedules of your prospects without sacrificing valuable insight. It’s all too easy to lose sight of this fact—that is, until someone on your sales team emails you saying, “Yeah….that 17-page “Guide to Generating Leads with Display Advertising” you just wrote? It’s great and all, but I what I really need is a 2-pager on the same topic.”
Does this sound familiar to anyone?
Comprehensive guides definitely have their place in the sales and marketing process, especially when it comes to effective lead nurturing. I’ve actually gotten incredible feedback from both our sales team and from prospects who are grateful to have substantial content pieces to which they can refer for best practices. However, it’s equally important to provide your prospects with shorter, more digestible pieces that they can literally read on the train, bus, or even in line at the coffee shop. That’s why we’ve decided to launch our “5-Minute Primer” content series, beginning with “The 5-Minute Display Advertising Primer.”
This quick read covers the following topics:
- Why Use Display Advertising
- How to Measure Display Advertising
- What Results to Expect
Nothing more, nothing less. We hope you find it valuable, and are able to share it with your colleagues, managers, or anyone else looking for a succinct way to understand the world of display advertising.
Now go out and enjoy the other 23 hours and 55 minutes of your day!