Business Audience Marketing

Customer references and case studies are still some of the best ways to showcase your product or service. For many marketers, though, securing approval for a formalized case study can be challenging, and the process of writing and reviewing the content can be equally arduous. However, thanks to Twitter, marketers now have a way to put a new twist on the traditional customer case study—with equally powerful results. Here are a few ways that Twitter offers marketers a quick, easy, and effective...

This week we had some pretty big news over here at Bizo – we secured a $10 Million Series B funding, which is a great testament to the value of our customers and our business.

Sure, this means a lot to us – but what I wanted to know was, who else cared about it?

We talk a lot about the importance of knowing who your target business audience is, and how one of the best gauges of how well your marketing programs are doing is whether or not you’re driving the right audience to your corporate website....

One of the biggest challenges of content marketing is catering to the busy schedules of your prospects without sacrificing valuable insight. It’s all too easy to lose sight of this fact—that is, until someone on your sales team emails you saying, “Yeah….that 17-page “Guide to Generating Leads with Display Advertising” you just wrote? It’s great and all, but I what I really need is a 2-pager on the same topic.”

Does this sound familiar to anyone?

Comprehensive guides definitely have their place in...

As is true of many start-up companies, Bizo has changed tremendously since its inception in 2007. One of the most notable changes is the sheer growth of our team—what was once comprised of just a few guys in a tiny office in downtown San Francisco is now a 59-person company, with employees spanning the country from Hawaii and Washington state to Nebraska and Ohio (as well as “real” offices in San Francisco, NY, and Boston).

In our non-stop quest to attract top talent, we’ve brought on some real...

There’s a lot of content out there about the “typical” marketing/sales funnel when it comes to business purchases. Marketers put a lot of weight on this funnel, as it can be a good indicator of what type of content we should provide, how often and in what ways we should nurture leads, and what sort of marketing investments we should make in various online marketing channels.

But it’s always good to have a reality check. Bizo recently migrated to a new blogging platform, and I thought this...

In a recent interview done with Harvard Business Publishing, Peter Guber, Chairman and CEO of Mandalay Entertainment Group, spoke of the need for businesses to address their customers and clients as “audiences” – people that are not necessarily there to be sold to, but who are there to hear and engage with the “stories” that an organization has to say. In essence, he believes that marketers are really “storytellers,” and that the more authentic a story is, the more likely a person is to engage...