Building a Product in Just 8 Hours

By Josh Carver
Friday, February 17, 2012

 

Once a month at Bizo, the engineering team has what we like to call “hack days” -- days in which our engineers can individually work on their own projects. Hack days can be incredibly fruitful for companies seeking to foster innovation and creativity when it comes to product development. A great example is Bizo Switchboard, our social media marketing tool, which was created during a hack day.

On our last hack day, we decided to take things to an entirely new level, and announced that the day...

Continue Reading »

Is the “Typical” Sales and Marketing Funnel All that Typical?

By Jen Agustin
Thursday, February 16, 2012

 

There’s a lot of content out there about the “typical” marketing/sales funnel when it comes to business purchases. Marketers put a lot of weight on this funnel, as it can be a good indicator of what type of content we should provide, how often and in what ways we should nurture leads, and what sort of marketing investments we should make in various online marketing channels.

But it’s always good to have a reality check. Bizo recently migrated to a new blogging platform, and I thought this...

Continue Reading »

Stop Losing Conversions Already! 6 Tips to Implementing a Successful Retargeting Campaign--Today

By Jen Agustin
Monday, August 8, 2011
image 
For online marketers who target business professionals, the “click” is always just the beginning. Most B2B sales cycles are long and require solid relationship building with prospects. Email is a great tool to help with this sort of lead nurturing, but it also relies on having accurate contact information for a lead, and influencing the prospect or customer takes place within the confines of the inbox. What’s more, if your potential customers are on email only 8.3% of the time that...
Continue Reading »

Guest Blog Post: GyroHSR with 5 Tips for Creating a Successful Display Campaign

By Jen Agustin
Thursday, April 21, 2011

Guest Blog Post: GyroHSR with 5 Tips for Creating a Successful Display Campaign

image
Frannie Danzinger, SVP of Media at GyroHSR, leads the agency's media discipline and has a wealth of media planning and buying experience and a best-of-breed reputation. Below she offers some great advice on what truly constitutes a successful display ad campaign.

We have a passion for Display! A lot has changed regarding how we conceive, execute and measure display campaigns in the last few years, and the results are...
Continue Reading »

Is there a "Black Friday" in B2B?

By Jen Agustin
Wednesday, November 17, 2010
imageAs the tryptophan-tastic holiday of Thanksgiving approaches, I'm filled with thoughts of great food and drink, hanging out with family, sitting on the couch a fair amount, and yes, maybe even venturing out on Friday to participate in that all-American past time known as "Black Friday."

While "Black Friday" has its roots in the B2C world, I'm beginning to wonder if we have an equivalent in the B2B world. Granted, there's probably not anyone who would wake up at 5 a.m. to stand in line and download... Continue Reading »

Calling All B2B Marketers - Help Us Shape the Bizo Blog

By Jen Agustin
Tuesday, November 9, 2010
image
OK, I'll admit it. I'm a bit nervous.

This is my first post as a Bizo blogger. Russ, our CEO, has been the prime contributor to this blog since its inception. Big shoes to fill, for sure, but now that the company has grown quite a bit over the past few months, we decided this would be a great time to open the doors to new bloggers, contributors, and thought leaders in the B2B marketing space.

Which means that in addition to being nervous, I'm also pretty excited.

First and foremost, we hope to...
Continue Reading »

Making the Case for B2B Branding

By Russell Glass
Tuesday, August 31, 2010
Ask online marketers in the consumer packaged goods industry about the value of branding, and I’m sure they could go on and on. But pose the question to marketers in the business-to-business space, and you’ll probably encounter a bit of resistance, if not downright disbelief. For the typical B2B marketer, brand awareness and strategy are not often the top priorities, losing out to demand generation, nurturing, and other important aspects of cultivating prospect relationships during the sales...Continue Reading »

Targeted Advertising: There are No Monsters Hiding under the Bed

By Russell Glass
Friday, August 6, 2010
There continues to be noise around the growing menace of advertising in the online world. Alarmists point to the increasingly sophisticated capability to track and capture a user’s travels and behaviors across the Web, known as behavioral targeting. Armed with this information delivered via cookies placed in your Web browser, advertisers are in the position to deliver highly targeted ads wherever you go online. This is being framed in a “Big Brother is Watching” way as though companies are...
Continue Reading »

B2B Marketers: It’s Time to Start Demanding More from Your Display Ads

By Russell Glass
Wednesday, May 19, 2010
I don’t know how many B2B marketers I’ve spoken to who have succumbed to “banner ad complacency.” This is the attitude that display advertising is a necessary part of the marketing mix, but somehow does not warrant the type of hard-nosed scrutiny that other marketing channels receive, such as search and email, when it comes to measuring the impact on the B2B sales process. For some, the area of display advertising in B2B may seem like a bit of a black box. Are clicks and click-through...
Continue Reading »

B2B Marketers: It’s Time to Start Demanding More from Your Display Ads

By Russell Glass
Wednesday, May 19, 2010

I don’t know how many B2B marketers I’ve spoken to who have succumbed to “banner ad complacency.” This is the attitude that display advertising is a necessary part of the marketing mix, but somehow does not warrant the type of hard-nosed scrutiny that other marketing channels receive, such as search and email, when it comes to measuring the impact on the B2B sales process. For some, the area of display advertising in B2B may seem like a bit of a black box. Are clicks and click-through rates...

Continue Reading »

Introducing Bizo MyAds -- The Ad Targeting Platform for B2B Marketers of all Sizes

By Russell Glass
Tuesday, April 20, 2010
Mass marketing has historically been the purview of the “big guys”— large agencies and huge brands with the budgets to afford glitzy Madison Avenue campaigns across TV, radio, and print.Their goal was simple: create a known brand so that potential customers chose their products over the competition.

Fast forward to today. Thanks to the Internet, smaller companies now have access to the same mass marketing opportunities, reaching and exposing their brands to broad audiences. In addition, the...

Continue Reading »

Bizo enhances Analyze and Targetable Segments

By Russell Glass
Tuesday, February 23, 2010

imageWe're excited to announce that we just released the latest upgrades to our targetable B2B audience segments and Bizo Analyze product. These upgrades deliver two powerful capabilities to marketers using the Bizo products:

1. Exporting: Marketers and publishers that use Bizo Analyze can now export any query from their dashboard to a .CSV file for easy use within Microsoft Excel or other data management software. This makes it even easier to work with the B2B website traffic data that Bizo Analyze...
Continue Reading »

Bizo – Supercharging B2B landing pages – BizAudience API available in beta today

By Russell Glass
Monday, February 1, 2010

Today, B2B marketing is largely a process of driving visitors to a website, and often to specific landing pages within that website. Whether a marketer is using email, search, webinars, display ads, or a combination of all of the above, the ultimate goal is to bring a visitor to their website to purchase a product or fill out a form for more information. A ton of work and budget goes into creating the campaigns that convince users to come to a landing page, not to mention the fact that roughly...

Continue Reading »

Bizo and Multi-Channel Media Attribution

By Russell Glass
Monday, December 14, 2009
One of the keys to fixing display advertising is finding an alternative to the click-through as a metric for measuring the success of online advertising campaigns.

The most promising – and most practical – form of next-gen measurement is multi-channel media attribution. Multi-channel attribution is measurement of how all marketing channels affect the actions of a prospect or customer. For example, a multi-channel attribution model would measure how adding a display ad campaign to search and email...

Continue Reading »

B2B Across the Pond

By Russell Glass
Thursday, November 12, 2009
Today we announced our partnership with The Digital Partnership, a UK-based digital business-advertising network that boasts 6.6 million unique business users. We’ll work with TDP to introduce our bizographic-based ad targeting to the UK. Through Bizo, TDP will get access to the anonymous targeting data for the more than 45 million business professionals in our bizographic database.

We’re excited to work with TDP to extend our reach across the Atlantic and participate in a market that is ripe... Continue Reading »

Model of Excellence: Bizo

By Russell Glass
Thursday, October 29, 2009
Every year the good people at the InfoCommerce Group — the venerable consulting, research and events company in the specialized information and data publishing industry — set out to answer the question: Who’s doing it right when it comes to cutting-edge uses of data to solve complex business issues?

This year, we’re pleased to announce, Bizo was named as finalist in the process of answering that question. Bizo joined 10 other data-driven businesses to create the 2009 class of Model of Excellence...

Continue Reading »

Bringing B-to-B Publishers a New Business Model

By Russell Glass
Thursday, October 22, 2009
In June, we hired B2B publishing veteran Bill Furlong as Bizo's Vice President of Business Development (You can read more about Bill and the rest of Bizo's team here). Here's Bill's take on the very important role Bizo plays for B2B publishers in the online world.

As someone who has spent most of his career in business-to-business publishing, I’ve been there to witness what the web has done to these outlets, how it has changed their business and how the best of them have adapted their models to... Continue Reading »

Looking back at the last two years, and looking ahead at what's to come.

By Russell Glass
Wednesday, September 9, 2009
It’s been almost two years since my last blog post. It’s amazing how much we’ve accomplished since I wrote about the “new ad targeting platform” that we were working on inside of Zoom. At the time, I was in the middle of cobbling together a crazy itinerary from San Francisco to New York to announce the launch of the bizographic targeting platform for ZoomInfo. Since then, we’ve transformed a seed of an idea into the world’s first bizographic targeting company, Bizo. Amazingly, other than... Continue Reading »