Once a month at Bizo, the engineering team has what we like to call “hack days” -- days in which our engineers can individually work on their own projects. Hack days can be incredibly fruitful for companies seeking to foster innovation and creativity when it comes to product development. A great example is Bizo Switchboard, our social media marketing tool, which was created during a hack day.
On our last hack day, we decided to take things to an entirely new level, and announced that the day...
Continue Reading »
There’s
a lot of content out there about the “typical” marketing/sales
funnel when it comes to business purchases. Marketers put a lot of
weight on this funnel, as it can be a good indicator of what type
of content we should provide, how often and in what ways we should
nurture leads, and what sort of marketing investments we should
make in various online marketing channels.

As the tryptophan-tastic holiday of
Thanksgiving approaches, I'm filled with thoughts of great food and
drink, hanging out with family, sitting on the couch a fair amount,
and yes, maybe even venturing out on Friday to participate in that
all-American past time known as "Black Friday."