Audience Monetization Strategies

You’ve all heard the old adage, “Don’t bite the hand that feeds you!” In a way, that sage advice is a cornerstone of Bizo’s core business model. Over the last three years, Bizo has developed partnerships with more than 1,800 business and news publisher sites. Now, I can’t claim that every single one of those relationships has been a raving success, but the vast majority of them have been mutually rewarding – symbiotic, if you will.

A key element of that success is due to the fact that Bizo follows a very ‘publisher-centric’ business model in which we diligently avoid creating channel conflict with our partners. We do this by following one simple, but iron-clad rule:

- We do not allow advertisers to target campaigns by site, and that includes NOT providing advertisers with any site-level reporting after the fact.

Bizo offers our marketers the ability to target campaigns against specific business audiences – what we call bizographic segments. We enable advertisers to reach their audience at scale and to own share of voice within that target segment. And, we provide very detailed reporting on what audience metrics are driving success. However, if an advertiser asks about delivering ads on a specific site or targeting ads to users from a specific site, then our answer is simply, “Sorry, we don’t do that – but we’d be happy to introduce you to our publishers if you’d like to advertise with them directly.”