Audience Monetization Strategies

Looking for Love in all the Wrong Places?

By Bryan Burdick
Thursday, March 1, 2012

I ran across a short NY Times article last week that summarized a new study by the Pew Research Center Project for Excellence, and I was pretty shocked by the general gist of the story. According to the article, the Pew study concluded that large media sites – specifically large news sites – are significantly behind the times when it comes to the ability to segment their media and target ads to specific audiences.

My first thought was, “I must be reading this the wrong way.” In my role at Bizo,...

Partnering with Publishers

By Bryan Burdick
Monday, October 31, 2011

You’ve all heard the old adage, “Don’t bite the hand that feeds you!” In a way, that sage advice is a cornerstone of Bizo’s core business model. Over the last three years, Bizo has developed partnerships with more than 1,800 business and news publisher sites. Now, I can’t claim that every single one of those relationships has been a raving success, but the vast majority of them have been mutually rewarding – symbiotic, if you will.

A key element of that success is due to the fact that Bizo...