Audience Analytics

Customer references and case studies are still some of the best ways to showcase your product or service. For many marketers, though, securing approval for a formalized case study can be challenging, and the process of writing and reviewing the content can be equally arduous. However, thanks to Twitter, marketers now have a way to put a new twist on the traditional customer case study—with equally powerful results. Here are a few ways that Twitter offers marketers a quick, easy, and effective...

As an online publisher, you undoubtedly look at your unsold inventory (or excess, or bonus, or discounted…whatever kind of spin you put on it) and wonder how you can make money with it.  In the days of old (circa 2010) you considered putting it up for sale with an ad network. More recently, you may have thought about a Data Management Platform (DMP) to help you extract the “hidden value” in such inventory.  Perhaps you’ve even sat down with your counterparts and considered the possibility of a...

This week we had some pretty big news over here at Bizo – we secured a $10 Million Series B funding, which is a great testament to the value of our customers and our business.

Sure, this means a lot to us – but what I wanted to know was, who else cared about it?

We talk a lot about the importance of knowing who your target business audience is, and how one of the best gauges of how well your marketing programs are doing is whether or not you’re driving the right audience to your corporate website....

If you’re just starting to learn about Bizo and what we offer, we help marketers reach and engage business professionals, wherever they travel online. How do we do this? At the core of the Bizo platform is online business audience data -- specifically anonymous business demographic or "bizographic" data including a business professional's industry, company size, job function, seniority, and more. Advertisers can use this data to target specific business audiences through display advertising and...

There’s a lot of content out there about the “typical” marketing/sales funnel when it comes to business purchases. Marketers put a lot of weight on this funnel, as it can be a good indicator of what type of content we should provide, how often and in what ways we should nurture leads, and what sort of marketing investments we should make in various online marketing channels.

But it’s always good to have a reality check. Bizo recently migrated to a new blogging platform, and I thought this...