New Bizo Site Indexing Gives B2B Web Sites an Added Edge

In the world of Web site analytics, it’s one thing to collect data about your visitors and another to actually act on the information you’ve gathered. To help B2B Web sites and publishers better gauge their progress in targeting the right visitors, Bizo has recently deepened the feature set of Analyze, our free B2B analytics product. Analyze gives any Web site the ability to measure the business demographics of its visitors. Simply by installing the Analyze code on your Web site, you can measure the percentage of visitors who are executives, or the percentage that are from the healthcare industry, and so on.

Thanks to the growing distribution of Analyze (now used by over 1,000 sites across the Web) we have released a brand new feature – Site Indexing! This capability allows Web site owners to see how their sites index for their target audiences compared to others across the Bizo network. For example, a site that indexes at 580 for Manufacturing Chemicals & Gases has more than a 5x higher likelihood of having a visitor from the Chemical & Gases industry than the average.

Using Analyze to identify the exact business demographics of a site has already provided Web site owners with a strong competitive advantage. With the new Analyze Site Index, a company can now discover where it ranks compared to sites with similar targets, and export this information to share with advertisers or anyone else interested in how their site compares to others in the business world.

Analyze is a FREE product -- sign up here for access!