Tuesday, February 23, 2010

Bizo enhances Analyze and Targetable Segments

We're excited to announce that we just released the latest upgrades to our targetable B2B audience segments and Bizo Analyze product. These upgrades deliver two powerful capabilities to marketers using the Bizo products:

1. Exporting: Marketers and publishers that use Bizo Analyze can now export any query from their dashboard to a .CSV file for easy use within Microsoft Excel or other data management software. This makes it even easier to work with the B2B website traffic data that Bizo Analyze delivers to marketers and publishers.

2. New Segments: Bizo has released over 150 new Industry and Job Function segments. These new segments allow our targeting and analytics to be much more focused. For example, before we were able to target simply Medical/Health professionals, but with the new segments, Bizo marketers can now target and report on detailed segments within the Medical/Health segment such as Cardiologists or Psychiatrists.

As always, Bizo Analyze remains a free product for marketers to use to measure their web traffic. Click here to learn more and sign up to measure the B2B traffic on your own website today!

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