Model of Excellence: Bizo

Every year the good people at the InfoCommerce Group — the venerable consulting, research and events company in the specialized information and data publishing industry — set out to answer the question: Who’s doing it right when it comes to cutting-edge uses of data to solve complex business issues?

This year, we’re pleased to announce, Bizo was named as finalist in the process of answering that question. Bizo joined 10 other data-driven businesses to create the 2009 class of Model of Excellence finalists. Read about the winners and all the details from InfoCommerce here.

We are honored to be recognized for our business data targeting technology and go-to-market model. Bizo didn’t invent the concept of targeted advertising, but we’ve taken the concept to a new level in the B2B space by overlaying and supplementing anonymous registration data with IP address information and other third-party data for previously unheard of levels of precision online ad targeting. We pair that data precision with analytics and reporting that helps advertisers track performance and hone their campaigns.

In describing Bizo, InfoCommerce analysts wrote: “Bizo is a data-enhanced B2B ad network that targets advertising based entirely on bizographics: a person's company size, industry, gender, education level, location and more. Bizo's business is using data — massive amounts of anonymous data — to improve the quality and value of advertising impressions.”

Bizo joins the ranks of past finalists of InfoCommerce’s Model of Excellence awards including Pathfinder, Zillow.com, Spoke and Carfax.com. We’re thrilled to be among such lofty company!