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You Can Ignore Some New Digital Marketing...

Marketers are being sandblasted by change every day. A 2013 study by Forrester Research found that 85 percent of marketing executives said that their job responsibilities had changed considerably in the past few years. Almost 100 percent said they expected that the pace of change would only accelerate. That expectation has proved true. Virtually... Read More »

How Big Data Is Fueling the Rise of the Marketing...

Big data had its origins in big computers, the kinds of computers that used to take up entire rooms. But now big data is best represented by the massive amounts of data contained in the smartphone that fits in your pocket – a mobile device that has a microprocessor more than 1,000 times faster than the launch computer for Apollo 11. This leap in... Read More »

Why Email is no Longer the Workhorse of B2B Lead...

Marketers have long considered email to be the workhorse of nurturing. But the problem with email is that it is no longer sufficient for marketers to wait until they have an email address before they begin a relationship with a customer. More than 95 percent of visitors to a company website don’t convert and share their email address. Additionally,... Read More »

What You Can Learn About Marketing and Sales from...

This guest post was contributed by Michelle Martineau, a marketing consultant. Chances are good that if you’ve watched television for even just a few hours in the last 24 years you’ve seen an episode or two of “Law & Order” (or perhaps one of its many spin-offs). Truth be told, you can’t swing a fully charged remote in any direction without landing... Read More »
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