What's New

B2B Innovators Series: Bill Macaitis

After stints at Salesforce.com, Fox Interactive Media, and Zendesk, here is one key thing Bill Macaitis has learned: “I’m a hundred percent data-driven, customer-focused believer,” he said. “I think those words really sum up the new paradigm.”  In 2012, Macaitis jumped at the chance to be the CMO at Zendesk, a cloud customer service software... Read More »

Tips for Bridging the CMO-CIO Gap

It is indisputable: Data has become more central to the marketing department. With their growing marketing stacks -- which include marketing automation software, analytics tools, and CRM systems -- marketers have a view of their prospects’ “digital body language” as they visit websites, open email, search with keywords, and interact on social... Read More »

3 Reasons Why Your Content Marketing Isn't Working

If you’re a B2B marketer, it’s almost a given that you’re engaging in content marketing. The question, then, is this: Is your content engaging? A Forrester Research report, written by Laura Ramos and issued this summer, surveyed 113 senior B2B marketers about their content marketing programs. In the report, “Compare Your B2B Content Marketing... Read More »

Behind the Desk: Dan Clay

Success at Bizo depends on the brilliant, hilarious, and just plain awesome people who make up our team. In "Behind the Desk," we give you a quick glimpse into our company culture and the people who make it all happen. Meet Dan Clay            What is your role at Bizo and how long have you been here for? I’m an account executive, and I’ve been... Read More »
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