Reach & Engage the Right Business Audience | Bizo

Customer references and case studies are still some of the best ways to showcase your product or service. For many marketers, though, securing approval for a formalized case study can be challenging, and the process of writing and reviewing the content can be equally arduous. However, thanks to Twitter, marketers now have a way to put a new twist on the traditional customer case study—with equally powerful results. Here are a few ways that Twitter offers marketers a quick, easy, and effective...

Brand Safe. These two words have been the root cause of more lost hours of sleep for me than I care to imagine. Branding is top of mind for most companies today, and with good reason -- a great brand is one that not only generates awareness, but also builds trust and relationships prospects and customers. On the surface, achieving brand safety seems so simple: find and display advertising to the right business demographics on brand-safe Web pages. Once you dig into it, you quickly realize you’ve...

As an online publisher, you undoubtedly look at your unsold inventory (or excess, or bonus, or discounted…whatever kind of spin you put on it) and wonder how you can make money with it.  In the days of old (circa 2010) you considered putting it up for sale with an ad network. More recently, you may have thought about a Data Management Platform (DMP) to help you extract the “hidden value” in such inventory.  Perhaps you’ve even sat down with your counterparts and considered the possibility of a...

This week we had some pretty big news over here at Bizo – we secured a $10 Million Series B funding, which is a great testament to the value of our customers and our business.

Sure, this means a lot to us – but what I wanted to know was, who else cared about it?

We talk a lot about the importance of knowing who your target business audience is, and how one of the best gauges of how well your marketing programs are doing is whether or not you’re driving the right audience to your corporate website....

One of the biggest challenges of content marketing is catering to the busy schedules of your prospects without sacrificing valuable insight. It’s all too easy to lose sight of this fact—that is, until someone on your sales team emails you saying, “Yeah….that 17-page “Guide to Generating Leads with Display Advertising” you just wrote? It’s great and all, but I what I really need is a 2-pager on the same topic.”

Does this sound familiar to anyone?

Comprehensive guides definitely have their place in...

If you’re just starting to learn about Bizo and what we offer, we help marketers reach and engage business professionals, wherever they travel online. How do we do this? At the core of the Bizo platform is online business audience data -- specifically anonymous business demographic or "bizographic" data including a business professional's industry, company size, job function, seniority, and more. Advertisers can use this data to target specific business audiences through display advertising and...

I ran across a short NY Times article last week that summarized a new study by the Pew Research Center Project for Excellence, and I was pretty shocked by the general gist of the story.  According to the article, the Pew study concluded that large media sites – specifically large news sites – are significantly behind the times when it comes to the ability to segment their media and target ads to specific audiences.

My first thought was, “I must be reading this the wrong way.”  In my role at Bizo,...

As is true of many start-up companies, Bizo has changed tremendously since its inception in 2007. One of the most notable changes is the sheer growth of our team—what was once comprised of just a few guys in a tiny office in downtown San Francisco is now a 59-person company, with employees spanning the country from Hawaii and Washington state to Nebraska and Ohio (as well as “real” offices in San Francisco, NY, and Boston).

In our non-stop quest to attract top talent, we’ve brought on some real...

The Department of Commerce (DOC) recently announced the “Commerce Business Apps Challenge,” a contest designed to help business create jobs and new opportunities by challenging developers to use DOC and other publicly available data to create an application that helps businesses.

Now this is something to get excited about.

Large data sets, or “big data” are going to be the next big wave in U.S. innovation. Virtually every industry can leverage big data to create new opportunities, and improve...

I recently spoke to the NY Times about how political candidates can use targeted online display advertising to precisely reach their audiences—in this case, voters. While the article focuses on how geo-targeting, online behavioral targeting, and even voting records are being used to determine how many of today’s political ads are being targeted, one of the biggest opportunities lies within the ability to target voters not just as residents of a specific state or by which websites they tend to...

Once a month at Bizo, the engineering team has what we like to call “hack days” -- days in which our engineers can individually work on their own projects. Hack days can be incredibly fruitful for companies seeking to foster innovation and creativity when it comes to product development. A great example is Bizo Switchboard, our social media marketing tool, which was created during a hack day.

On our last hack day, we decided to take things to an entirely new level, and announced that the day...

There’s a lot of content out there about the “typical” marketing/sales funnel when it comes to business purchases. Marketers put a lot of weight on this funnel, as it can be a good indicator of what type of content we should provide, how often and in what ways we should nurture leads, and what sort of marketing investments we should make in various online marketing channels.

But it’s always good to have a reality check. Bizo recently migrated to a new blogging platform, and I thought this...

If you market to business professionals, you’re no stranger to the complexities of the buying cycle. In most cases, prospective buyers don’t sign on the dotted line immediately—it’s a gradual process, beginning with awareness and education, fueled along by solid nurturing, and then stages of evaluation, proposals, and negotiation, before the final purchase is made (if we’re lucky).

When the deals are signed and we’re patting ourselves on the back, it’s tempting to say that a specific marketing...